B.S. in Marketing

You can lead the field with a degree in business marketing.

Our B.S. in Marketing program provides a broad business education with an emphasis on professional training for the development of marketing strategies and the management of marketing operations. Graduates are able to integrate smart, innovative business strategies that add value to the business world.  

Courses in the program teach you to apply conceptual principles and use marketing managerial techniques. The goal is to help you become an informed and engaged marketing professional. During the course of your studies, you’ll gain experience in tasks like the following:

  • environmental analysis
  • product development
  • branding
  • packaging
  • pricing
  • marketing channel development
  • physical distribution
  • advertising
  • sales promotion
  • customer service

» View course requirements for the B.S. in Marketing

 

For further information, please contact:

Office of University Admissions
p – 800.ADELPHI
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