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Undergraduate Programs| B.B.A. in
Management Specializations
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Marketing Specialization
Students may choose from the following courses:
Course# Course Title Credits
MKT 382 Retail Management
MKT 383 Sales Management
MKT 384 Direct Marketing and Sales Promotion
MKT 480 Advertising Management
MKT 481 Marketing Research
MKT 482 Marketing Strategy
Total Credits:
9


Finance Specialization
Students may choose from the following courses:
Course# Course Title Credits
ACC 306 Financial Statement Analysis
FIN 311 Financial Markets
FIN 434 Managerial Finance II
FIN 438 Investment Analysis
FIN 443 International Finance
ECA 251 Money and Banking
Total Credits:
9


Human Resource Management Specialization
Students may choose from the following courses:
Course# Course Title Credits
HRM 465 Effective Human Resource Policy and Law
HRM 466 Compensation Management
HRM 467 Executive Development
HRM 468 Staffing: Recruitment, Selection and Training
HRM 469 Labor Relations
Total Credits:
9


Management Informations Systems Specialization
Students may choose from the following courses:
Course# Course Title Credits
OPR 471 Systems Analysis and Design
OPR 474 Data Communications
OPR 475 Database Management
OPR 478 Management Information Systems
Total Credits:
9

Specializations are subject to change. Consult with the Business Undergraduate Programs Office, Hagedorn Hall 121, for more information, exact courses, course numbers, and descriptions.

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Contact
For additional information, please contact:

Adelphi University
School of Business
Hagedorn Hall of Enterprise, Room 121
1 South Avenue
P.O. BOX 701
Garden City, NY 11530-0701


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