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Undergraduate Programs| B.B.A. in
Management Specializations
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Plans of Study

Marketing Specialization (9 Credits)
Select three from the following:
(Prerequisite: MKT 280 Marketing)
Course# Course Title Credits
MKT 363 Creative Problem Solving
MKT 382 Retail Management
MKT 383 Sales Management
MKT 384 Sales Promotion and Direct Marketing
MKT 480 Advertising Management
MKT 481 Marketing Research
MKT 482 Marketing Strategy
Total Credits:
9


Finance Specialization (9 Credits)
Select three from the following:
(Prerequisite: FIN 330 Managerial Finance)
Course# Course Title Credits
ACC 306 Financial Statement Analysis
ECA 251 Money and Banking
FIN 311 Financial Markets
ECA 420 Managerial Economics
FIN 434 Managerial Finance II
FIN 438 Investment Analysis
FIN 443 International Finance
Total Credits:
9


Human Resource Management Specialization (9 Credits)
Select three from the following:
(Prerequisite: HRM 367 Management of Human Resources)
Course# Course Title Credits
HRM 465 Effective Human Resources Policies and Law
HRM 466 Compensation Management
HRM 467 Executive Development
HRM 468 Staffing: Recruitment, Selecting, and Training
HRM 469 Labor Relations
Total Credits:
9


Management Informations Systems Specialization (9 Credits)
Select three from the following:
(Prerequisite: OPR 271 Information Technology and Application)
Course# Course Title Credits
OPR 471 Systems Analysis and Design
OPR 474 Data Communications
OPR 475 Database Management
OPR 478 Management Information Systems
Total Credits:
9
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Contact
For additional information, please contact:

Adelphi University
School of Business
Hagedorn Hall of Enterprise, Room 121
1 South Avenue
P.O. BOX 701
Garden City, NY 11530-0701


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